Vodaphone Store
For those of you who have visited the online Vodaphone store you will no doubt have been a little overcome by what is on offer, the handsets, the packages and the add-ons. However, if you look again you will see that the Vodaphone store offers some very simple navigation to the products / services which you might be looking for (and others you may not have known existed!). The beauty of any website is simplicity and allowing users to get to their chosen destination as quickly and as easily as possible. When you consider that the main Vodafone website is ranked in the top 1% of most popular sites on the internet, can you imagine how much traffic that will push through to the Vodaphone store? This is the reason why Vodafone have to get the site format right, otherwise potential customers will not come back.
